A bold new logo, a new presenting team and a host of new content plans combine in a new era for WTF1.
The Race Media purchased WTF1 in April 2020, and following significant investment oversaw the biggest growth in the brand’s history, with the audience trebling over the following three years.
Now, following the decision by the former host to leave at the start of 2023, the time is right to relaunch the brand, creating the perfect platform for new and younger fans to engage with motor racing.
Creators Amber Jones and Haydon Gullis will spearhead the rebirth of WTF1, with collaborations with the rest of the WTF1 Talent pool, and other creators in the world of motorsport in general, ensuring the content reflects the latest trends in the fast-moving modern media world.
With over three million followers across its various channels, WTF1 remains a major player in motorsport media, and the new range of video, podcast and social content will attract a host of new fans to the brand too.
Haydon Gullis: “I’m very excited to be joining the WTF1 family. I’ve always wanted to be part of the channel, and to now be here feels surreal. We hope we can do it justice with the content we create and look forward to bringing F1 fans along for the ride”.
Amber Jones: “I’m super excited to be joining the WTF1 presenter line up alongside the amazing Haydon Gullis. I’ve been a massive fan of F1 since 2018 but was always surrounded by the sport as my Dad has been watching and attending races since I was born. I can’t wait to jump into this new venture with WTF1 and show my more fun and probably more Scouse side, I hope you enjoy what Haydon and I bring to the channel”.
Tim Silvey, Head of Talent, WTF1 and WTF1 Talent: “We’re all looking forward to this brave new era of WTF1, Haydon and Amber work fantastically together and our fan first approach to F1 will be central to the content we’ll be releasing over the coming weeks and months. We have significant plans for channel growth and look forward with renewed enthusiasm to this new iteration of the brand.”
To see all of the latest content, follow the links below:
https://www.youtube.com/@WTF1official
https://www.instagram.com/wtf1official/?hl=en
https://twitter.com/wtf1official
