News

As the F1 season comes to its conclusion the interest for fans is exploding, and The Race Media are amongst the big beneficiaries.

During my career as poacher-turned gamekeeper-turned poacher–turned whatever I am now, I’ve been involved (directly or indirectly) in more comms and marketing campaigns than I care to remember.

To celebrate the launch of the inaugural The Race Media Awards we are asking industry veterans to celebrate the best marketing campaigns they have seen in motorsport. First up is The Race Media’s CEO and co-founder Darren Cox who is also the creator of the Nissan Playstation GT Academy.

For years the motorsport industry has produced amazing marketing, PR and communications. But never before has this fantastic and creative output been recognised. That just changed. Introducing The Race Media Awards.

The Race Media is set to expand its podcast range with a new “Lunchtime Tech Talk” series in conjunction with motorsport technical gurus, AVL Racing.

The Race Media has added another major brand to its ever-growing list of partners with Elgato becoming the official streaming partner of WTF1.

The Memento Group’s F1 Authentics became the first brand to take advantage of the new ‘Weekend Takeover’ activity from The Race Media group.

The Race Media and its brands WTF1 and The Race have raced to an incredible 1.5 million subscribers in 2021 – adding more than 400,000 subscribers this year.

The Race Media has continued to set the pace in global motorsport podcasts, with the group recently exceeding 13 million plays and views.

The Race Media’s groundbreaking esports racing series that captivated fans at a time when global motorsport was suspended last year has been recognised by the prestigious Sports Industry Awards.