The Netflix “Drive to Survive” generation of Formula 1 fans has voted the Silverstone GP as the “coolest” Grand Prix on the Formula 1 calendar but are ready to experience a new race in 2023.
The Netflix “Drive-to-Survive” generation has again declared WTF1 as their brand of choice when choosing where to gather, camp, party, and enjoy unique Formula 1 banter and content at last weekend’s British Grand Prix.
The media brand of choice for the “Drive to Survive” generation is reaping the rewards of F1’s growth and investing in content creation, with audiences growing faster than any of its competitors.
The month of May was indeed momentous with another record month across all key platforms for The Race Media.
Blood Cancer UK has been selected as The Race Media Ltd’s Charity of the Year for 2022 by its colleagues across the business.
The Race Media continues to dominate the independent F1 media space with record numbers delivered on every platform during the first four months of 2022.
The world’s biggest and fastest-growing multi-series motorsport YouTube channel – The Race – is adding more live international racing to its collection of industry-leading content.
The Race has taken its next steps as a global motorsport content creator with the launch of a Spanish-language version of its incredibly successful YouTube channel.
The Race has joined forces with The Athletic to make its suite of motorsport-related podcasts available to a huge new audience of sports fans.
The Race Media started the 2022 Formula 1 season at full throttle with new initiatives and new records for its industry-leading coverage.