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Oh what a night – The Race Media Awards 2022

Oh what a night – The Race Media Awards 2022

Motorsport PR, communication, and marketing took centre stage at The Steel Yard in London as actor and comedian Rufus Hound presented The Race Media Awards to a packed audience.

When McLaren crowdsourced its F1 overalls and hosted a sleepover

When McLaren crowdsourced its F1 overalls and hosted a sleepover

In the build-up to the inaugural running of The Race Media Awards, we’re asking members of our team and other experts to pick some of their favourite motorsport marketing campaigns that they’ve both been involved in and seen from the outset. Today it’s Right Formula CEO Robin Fenwick’s turn – and he picks out a pair of extremely memorable McLaren initiatives.

When Hamilton and Alonso’s ‘rivalry’ spilled over into a sauna

When Hamilton and Alonso’s ‘rivalry’ spilled over into a sauna

Ahead of the inaugural The Race Media Awards, our team are highlighting some of the motorsport marketing campaigns that made the biggest impact on them. WTF1 editor Katy Fairman picks a Formula 1 manufacturer’s extremely well-timed way of capitalising on a rivalry that was about to explode.

Bumper entry for inaugural The Race Media Awards

Bumper entry for inaugural The Race Media Awards

A huge and diverse crop of entries have been attracted for The Race Media Awards, the first dedicated motorsport awards celebrating excellence in PR, marketing, and communications.

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Winner: