• Official London launch in front of industry experts, agencies, brands, and rights holders
  • Launched at London’s F1 Arcade 

LONDON, UK (Wednesday, July 26, 2023) – WTF1 Talent, representing UK, US, Germany, India, and Brazil creators, has achieved great success with its founding roster.

This week in London, the talent group, who collaborate closely, gathered at F1 Arcade to meet with media, rights holders, teams, brands, promoters, and industry leaders to build valuable relations ahead of further collaborations in Formula One and Formula E.

With 13 members, the roster is expanding, and several announcements are planned for Q3 as the team grows.

Tim Silvey, Head of Talent, WTF1 Talent:
“Our official launch in London was a watershed moment for us and our roster. We felt hugely proud to see the assembled team mixing with many of motorsports elite individuals and entities from marketing agencies, brands, rights holders, and promoters. There was huge enthusiasm and appetite in the room, which gave us a sense of validation that we’re doing this right. We want to give creators all over the world, the tools they need to maximise their potential, and to position WTF1 Talent as the leaders in the space. We want all brands in motorsport to know that our doors are open, and we’re ready to work with them!” 

Matt Witham, Head of Digital and Strategic Partnerships, The Race Media:
“Last night’s official launch of Talent attracted more than 40 brands, highlighting the interest around creators who, more than ever, form part of the media mix for any motorsport activation. We’ve seen inbound commercial requests for creator-led activations, allowing us to deliver several concepts with F1 teams, brands, Formula E teams, and sponsors who are looking to creators for authentic storytelling over dry, corporate, cinematic content that just doesn’t capture the imagination of the viewer in the same way.”