- 365 million YouTube views
- The Race Media platforms expand with 119 million TikTok views
- 239 million fan interactions every month
- New Awards concept embraced by industry
- Huge expansion of efforts including new apps and social platforms
- Partner portfolio now includes EA, Aramco, Amazon, The Athletic, Twitch, Esso, SmartSheet, BAT, DHL, F1 Manager, Grid Rival, Teneo, Fanatec, Elgato, BenQ and more
LONDON, UK (Thursday, December 15, 2022) – The Race Media has continued its impressive three-year growth surge with another 12 months of enormous readership, viewership and fan engagement which continues to cement The Race and WTF1 as the home for Formula 1 and motorsport fans.
The numbers delivered across these brands are dramatic, but more importantly, The Race Media has not stopped developing, launching, and innovating in every aspect of motorsport media.
This year The Race Media broke new records and smashed KPIs for readership for both websites; views and subscribers on YouTube, followers, and engagement across social media platforms – and continued to establish both brands’ reputations for high-quality content which informs, enlightens, and entertains our audience.
In 2022, The Race Media:
- Launched The Race Media Awards, highlighting creative excellence, genuine impact, and influence in motorsport marketing, communications, and PR.
- Launched new mobile apps for both brands, giving readers even more ways to access our content
- Launched a dedicated video channel in partnership with Twitch for WTF1
- Delivered a new partnership with The Athletic for The Race podcasts, which helped drive a 152 percent increase in downloads/listens
- Delivered the second year of the WTF1 Clubhouse at the British Grand Prix at Silverstone with a 134 percent increase in attendees: 40 percent of whom were female
- Launched the second edition of the WTF1 Annual
- Scheduled the first live podcast event for The Race
- Received double the entries for the second edition of The Race Media Awards
- Increased headcount by more than 20 percent as part of a continued push to recruit talent in key areas as part of a sustained growth plan
“When we launched in 2020, one of our key goals was to establish a reputation for the best quality content from the best motorsport journalists in the world,” said COO, Andrew van de Burgt.
“But more important is that we remain on the front foot, adapting and evolving our output to best serve the demands of the fans, not just today but tomorrow and beyond. The Formula 1 fanbase is growing, the number of races is growing, and we will continue to strive to deliver the best, most engaging, and relevant content possible.”
In 2022, The Race Media has attracted 365 million YouTube views and an incredible 2535 years of video content watched; 161 percent growth in website users for The Race; 239 million fan interactions each month; and raised the total number of subscribers across our social channels to more than 5.5 million.
“Doing the little things right makes the difference. The audience growth we’ve seen in 2022 – particularly in live streaming, video, and podcast – is largely down to working in the right way, the personalities, timing, tone, and the partners we work with.” The Race Media’s Head of Digital and Strategic Partnerships, Matthew Witham, said.
“This provides the ideal platform for brands to get behind and reap the benefits of premium content in a safe environment. There’s a lot more to come in 2023. We’ve already laid the foundations for what is going to be another big year all around.”
As the Christmas break looms, the team at The Race and WTF1 continue to charge on at “full throttle” – the team producing 18 articles, two full-length podcasts, two YouTube videos, a live Twitch stream, TikTok assets, and an enormous amount of insightful social content focussed on the Formula 1 team principal shuffle that took place this week.
That pace will continue into the new year when finalists for The Race Media Awards are announced for the event, which will be held on February 1 at the technologically revamped IET London: Savoy Place.