We are delighted to be able to announce that The Race Media Ltd is here.
You may have heard of some of the things we do but perhaps didn’t know that we are now THE home to some of the most innovative media brands in motorsport.
Comprising The Race, WTF1 and the World’s Fastest Gamer, The Race Media Ltd specialises in “creating outstanding digital content for the world’s most engaged motorsport fans”. So we really are all about more than just the race…
You also probably didn’t know (but would have guessed!) that we are delivering big numbers. Just recently we have hit more than a million YouTube subscribers, a million podcast downloads (in under a year – and 2020 at that!) and have broadcasted to over 610 million households via ESPN, Eurosport and others.
A little bit about us:
The newest digital contender in the motorsport publishing world, The Race was launched in February 2020 with a star-studded line-up of journalists and the aim of producing best-in-class motorsport content across web, social, podcasts and video.
By taking a sideways glance at the world of motorsport, over the past decade, WTF1 has established itself as the go-to site for the next generation of motorsport fans. With a social audience of over 1.5m, WTF1 is the millennials motorsport brand of choice.
The ultimate gamer-to-racer concept has transformed the lives of two previous winners by giving them the opportunity to break into the exclusive world of a professional racing driver and been enjoyed by millions of fans across the world through the thrilling TV show.
A million strong
Across the YouTube channels of The Race and WTF1, The Race Media Ltd now has more than one million subscribers and that’s growing fast. These fans consume more than a million hours of video content each month, which includes live coverage of Super GT, Super Formula, British GT, and top-class esport competitions.
Casting a wide net
The Race launched its first podcast as a prelude to the website launch in January this year. In less than 12 months, more than one million podcasts have been downloaded across a variety of topics, including Formula 1, MotoGP and classic F1 stories of the past through the Bring Back V10s series. The WTF1 podcast is now into its third year and is performing stronger than ever, recently surpassing the three million download mark.