LONDON, UK (Wednesday, February 2, 2022) – The shortlisted candidates for The Race Media Awards have been finalised.

The Awards are the first to celebrate excellence in motorsport PR, communications and marketing. The winners will be announced on February 9, at a live ceremony hosted by Rufus Hound at The Steel Yard in London, UK.

All submissions are currently being assessed by the independent judging panel of Ed Maylon, David Cushnan and Geraldine Ingham.

There are seven Awards in total. The shortlist for each is:

Brand of the Year

  • Scuderia AlphaTauri
  • McLaren Racing
  • Extreme E
  • Carvana

Creative Content of the Year

  • McLaren Racing
  • Envision Racing
  • BRM
  • Williams F1

Best Social Media Activation

  • Scuderia AlphaTauri
  • Carvana
  • JOTA
  • Velocity

Best Live Event

  • Goodwood FoS
  • Dorna: VR46 Farewell
  • Motorsport UK: F4 launch
  • Silverstone: Lap of Lights

Best Virtual Event

  • Codemasters: F1 2021
  • E1: Virtual launch
  • Formula E: Accelerate

Agency of the Year

  • Interstate
  • Right Formula
  • Kingdom Creative

Most Inspiring Campaign

  • Racing Pride
  • Extreme E
  • Girls on Track

Andrew van de Burgt, co-founder and COO of The Race Media said: “The quality of entries was fantastic, which means that we have ended up with an incredibly strong shortlist in each category. For an Award in its first year to attract such a diverse entry from across the motorsport world is extremely satisfying and underlines the value of having Awards designed to reflect the excellent work being created across the board. I wish all the candidates the very best of luck and I look forward to being among them when the winners are announced.”