by Paul Ryan | Oct 5, 2021 | LIVE
4.1 million impressions delivered to F1 Authentics 6.9 million reach and 260,000 engagements 25,000 new fans on Instagram for F1 Authentics 21 percent increase in purchase intention for F1 Authentics from the WTF1 and The Race campaign LONDON, UK (Thursday, October 7,...
by Paul Ryan | Sep 20, 2021 | LIVE
WTF1 and The Race confirmed as fans favourite YouTube channels 6.5x times the number of views compared to Sky Sports F1 and 3 x the number of fan engagement The home for F1 fan engagement on YouTube – 3m+ reactions, comments, and shares 2021 YouTube views...
by Paul Ryan | Sep 15, 2021 | LIVE
Weekly record of 250,000 podcast downloads hit last week Monthly podcast downloads topping 700,000 across The Race and WTF1 YouTube podcast views exceed 650,000 per month The Race downloads up 170% year on year LONDON, UK (Thursday, September 16, 2021) – The Race...
by Paul Ryan | Sep 9, 2021 | LIVE
LONDON, UK (Thursday, September 9, 2021) – The Race Media’s groundbreaking esports racing series that captivated fans at a time when global motorsport was suspended last year has been recognised by the prestigious Sports Industry Awards. On a night when legends such...
by Paul Ryan | Sep 3, 2021 | LIVE
LONDON, UK (Friday, September 3, 2021) – The Race Media has kicked off the second half of the season by reinforcing its dominance of Formula 1-related content on YouTube. So far this year, the group has amassed 85 million views – more than the viewing totals of...
by Paul Ryan | Aug 16, 2021 | LIVE
LONDON, UK (Monday, August 16, 2021) – The top 25 most powerful people in the ABB FIA Formula E World Championship have been ranked by The Race in a ground-breaking article. Following extensive research, the movers and shakers in the all-electric series across a...