The Race and WTF1 lead the pack in pre-season F1 action

The Race and WTF1 lead the pack in pre-season F1 action

With 43.9 million social media engagements (likes, comments, retweets, etc), 111 million video views, and 2.7 million podcast downloads, we are THE place to consume motorsport content whether it be written, audio, or video. Based on the data The Race Media goes into...
Who won the launch season?

Who won the launch season?

Aston Martin and us. Testing is normally the phoney world championship but now we have decided to measure the impact of the F1 launch season based on our content and its audience. From video views of the analysis of each car and team launch, it is clear that Aston...
Racing ahead and dominating the YouTube space

Racing ahead and dominating the YouTube space

All of us at the Race Media love racing. Not everyone in motorsport is in it for the winning – but we are. At the weekend The Race YouTube channel hit 500K subscribers. Numbers are thrown around a lot in motorsport but in the end, it’s all about winning. So 500K...
WTF is a content strategy?

WTF is a content strategy?

Let a real example from WTF1 help illustrate. Brands, agencies, and media companies have banged on about content strategies since I can remember. However, I rarely see the actual deployment of a standout one. On PowerPoint, they seem to work, but once the strategy...