by Paul Ryan | Mar 24, 2021 | LIVE
With 43.9 million social media engagements (likes, comments, retweets, etc), 111 million video views, and 2.7 million podcast downloads, we are THE place to consume motorsport content whether it be written, audio, or video. Based on the data The Race Media goes into...
by Paul Ryan | Mar 12, 2021 | LIVE
Aston Martin and us. Testing is normally the phoney world championship but now we have decided to measure the impact of the F1 launch season based on our content and its audience. From video views of the analysis of each car and team launch, it is clear that Aston...
by Paul Ryan | Mar 8, 2021 | LIVE
All of us at the Race Media love racing. Not everyone in motorsport is in it for the winning – but we are. At the weekend The Race YouTube channel hit 500K subscribers. Numbers are thrown around a lot in motorsport but in the end, it’s all about winning. So 500K...
by Paul Ryan | Mar 2, 2021 | LIVE
I have been banging on about our numbers for a while now but hitting two million podcast listens from a brand that is only one year old is definitely something to shout about. Everyone seems to be talking about audio. Clubhouse is suddenly a thing, Spotify is making a...
by Paul Ryan | Jan 25, 2021 | LIVE
Let a real example from WTF1 help illustrate. Brands, agencies, and media companies have banged on about content strategies since I can remember. However, I rarely see the actual deployment of a standout one. On PowerPoint, they seem to work, but once the strategy...
by Paul Ryan | Jan 8, 2021 | LIVE
At The Race Media, we have a foot in each camp and therefore can confidently say … BOTH. Yes, The Race made its mark with the All-Star Series, particularly the Legends Trophy races featuring actual Legends such as Mario Andretti, Emerson Fittipaldi, and Fernando...
