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The first test for F1’s new rules era might be a ‘shakedown’ with no live timing or TV coverage, but The Race Media has created ways to follow every moment.

Motorsport PR, communication, and marketing took centre stage at The Steel Yard in London as actor and comedian Rufus Hound presented The Race Media Awards to a packed audience.

Motorsport PR, communication, and marketing took centre stage at The Steel Yard in London as actor and comedian Rufus Hound presented The Race Media Awards to a packed audience.

In the build-up to the inaugural running of The Race Media Awards, we’re asking members of our team and other experts to pick some of their favourite motorsport marketing campaigns that they’ve both been involved in and seen from the outset. Today it’s Right Formula CEO Robin Fenwick’s turn – and he picks out a pair of extremely memorable McLaren initiatives.

Ahead of the inaugural The Race Media Awards, our team are highlighting some of the motorsport marketing campaigns that made the biggest impact on them. WTF1 editor Katy Fairman picks a Formula 1 manufacturer’s extremely well-timed way of capitalising on a rivalry that was about to explode.

The shortlisted candidates for The Race Media Awards have been finalised.

Renowned British actor and comedian Rufus Hound will present The Race Media Awards on February 9.

The world’s biggest motorsport multi-genre YouTube channel – The Race – will add an additional 32 hours of live-streamed top-level international sportscar action in 2022.

A huge and diverse crop of entries have been attracted for The Race Media Awards, the first dedicated motorsport awards celebrating excellence in PR, marketing, and communications.

Trend-setting London venue The Steel Yard will be the home of the first-ever The Race Media Awards.