News

Ahead of the inaugural The Race Media Awards, our team are highlighting some of the motorsport marketing campaigns that made the biggest impact on them. WTF1 editor Katy Fairman picks a Formula 1 manufacturer’s extremely well-timed way of capitalising on a rivalry that was about to explode.

The shortlisted candidates for The Race Media Awards have been finalised.

Renowned British actor and comedian Rufus Hound will present The Race Media Awards on February 9.

The world’s biggest motorsport multi-genre YouTube channel – The Race – will add an additional 32 hours of live-streamed top-level international sportscar action in 2022.

A huge and diverse crop of entries have been attracted for The Race Media Awards, the first dedicated motorsport awards celebrating excellence in PR, marketing, and communications.

Trend-setting London venue The Steel Yard will be the home of the first-ever The Race Media Awards.

The Race Media completed 2021 with more dominant “full throttle” growth and entered 2022 with even bigger numbers across all platforms.

While the Formula 1 World Championship came down to the final lap, the race to win the motorsport online content stakes was done and dusted long before the last lap of the season.

Trend-setting London venue The Steel Yard will be the home of the first-ever The Race Media Awards.

2021 will be remembered for one of the most amazing Formula 1 seasons, and WTF1 has taken full advantage.