News

To kick off the Formula 1 season, Escapade Living has partnered with The Race to tell the story of its new luxury accommodation, meters from the UK’s premier race track.

With 43.9 million social media engagements (likes, comments, retweets, etc), 111 million video views, and 2.7 million podcast downloads, we are THE place to consume motorsport content whether it be written, audio, or video.

With 43.9 million social media engagements (likes, comments, retweets, etc), 111 million video views, and 2.7 million podcast downloads, we are THE place to consume motorsport content whether it be written, audio, or video.

Who won the launch season? Aston Martin and us. Testing is normally the phoney world championship but now we have decided to measure the impact of the F1 launch season based on our content and its audience. From video views of the analysis of each car and team launch is clear that Aston Martin won the team’s series and The Race took the media crown.

All of us at the Race Media love racing. Not everyone in motorsport is in it for the winning – but we are. At the weekend The Race YouTube channel hit 500K subscribers. Numbers are thrown around a lot in motorsport but in the end, it’s all about winning. So 500K is impressive but our results against the competition are even more so.

I have been banging on about our numbers for a while now but hitting two million podcast listens from a brand that is only one year old is definitely something to shout about.

WTF is a content strategy? Let a real example from WTF1 help illustrate with the help of Fernando Alonso, Rubens Barrichello and Tony Kanaan.

At The Race Media, we have a foot in each camp and therefore can confidently say … BOTH

​The formation of The Race Media Ltd has resulted in a lot of praise for the team at The Race as it delivers on its objective – be the challenger to the motorsport media establishment and ‘super serve the super fans’ with a new approach. What has been lost is that part of our new group is the motorsport media brand that delivers news and entertainment to the fans with an edge – WTF1.

​The formation of The Race Media Ltd has resulted in a lot of praise for the team at The Race as it delivers on its objective – be the challenger to the motorsport media establishment and ‘super serve the super fans’ with a new approach. What has been lost is that part of our new group is the motorsport media brand that delivers news and entertainment to the fans with an edge – WTF1.